The big and the small of cruising: SeaDream I dwarfed by Oasis of the Seas in the Caribbean.
I AM a self confessed cruise 'junkie' and my all-time favourite cruise was a seven night trip from Nice to Rome (via Capri and Sorrento) on Seadream II, several years ago. However, earlier this year I undertook a week-long Caribbean cruise at the other end of the scale - on the almighty Oasis of the Seas, which was also a memorable journey and a great ship. Seadream Yacht Club celebrates its 10th anniversary this year and below is the official story on its first decade history. It makes interesting reading...
NORWEGIAN entrepreneur and cruise industry heavyweight, Atle Brynestad was certain he was on a winner when he bought two small luxury cruise ships that Carnival Corporation no longer needed, and announced that he was going to refurbish and launch them as super-luxury in a “Yachting, Not Cruising” concept.
The critics had a field day. This was the 21st century and shipping lines were looking to mega-liners that counted their passengers by the thousands, not trifling little things that carried a mere 110 with an expensive almost one crew member for every guest.
And which was why, they pointed out, the little Sea Goddess 1 and Sea Goddess 2 had been sold by Carnival – a company which had forgotten more about the cruise passenger business than most other companies combined had ever learned.
And when Mr Brynestad launched his company, it was brought almost to its knees after just one week sailing the Mediterranean. Not because he’d gone smaller rather than larger, but because he’d chosen as his launch date September 1 2001 – just ten days before the catastrophies of September 11.
The travel industry world-wide came crashing to a halt overnight. Holidaymakers cancelled flights and cruises by their hundreds of thousands; hotels and resorts took on the look of ghost towns.
But Atle Brynestad had both faith in his concept, and past experience to back him up. Because it was he who had founded the highly successful Seabourn Cruise Line which in fact had once owned the Sea Goddesses 1 and 2 and which had been merged into the Cunard company (later acquired by Carnival Corp) in the 1990s.
This had left Atle itching for new cruise opportunities. So when he learned Carnival were selling the 55-stateroom, 95-crew Sea Goddesses he snapped them up, re-naming the mega motor-cruisers SeaDream I and SeaDream II.
Millions of dollars were spent on refurbishments, adding an outdoor “Topside Restaurant” under shade cloths for al fresco breakfasts and lunches, a new Top of the Yacht open-air bar, a new spa and fitness area, a 30-course golf simulator, and “Balinese Dream Beds” on which guests could relax by day – or have made up into beds to sleep on under the stars at night.
Stateroom bathrooms were re-built in marble with shower massage units, new artworks installed throughout the yachts, furnishings replaced.
But after just one sailing came the horrors of September 11.
Undaunted, Brynestad continued to sail their advertised itineraries, no matter how few guests were aboard.
Remarkably within a year guests were clamouring for repeat sailings, and travel agents found well-heeled clients wanting to be pampered aboard a SeaDream yacht as a means of escaping the continuing political and economic turmoils at home.
He continued to push his mantra of only-the-best: with 95 crew (for a now maximum 112-guests after a new over-sized Admiral Suite was added,) 5-star dining, wines with meals, no-charge bars to which to sidle up for anything from Champagne to Coke at virtually any hour, nightly cocktail gatherings, a host of power and sail watersports facilities, movies on deck on select nights – it all added up to super-sea-dreaming.
And hand-picked crew pampered without being fawning, remembered every guest’s name within a day of sailing – and to this day still offer guest’s a spray of mineral water on the back and arms when delivering drinks around the pool, and to clean your sun-glasses at the same time.
The company picked up the highest industry awards hand over fist.
Today Atle Brynestad still runs SeaDream Yacht Club, together with another ex-Cunard man, Bob Lepisto whom he appointed as Senior Vice-President at the company’s inception in 2001 and who is now President.
And remarkably one of its great success stories is the Australian market. Since opening representation here in 2003 Australian guest numbers have risen from under one-percent, to almost ten percent of onboard guests in 2011.
For information about sailing SeaDream I and SeaDream II in the Mediterranean, Black Sea and Turkey’s Turquoise Coast from April to October, and on the Amazon and in the Caribbean during the remainder of the year, see travel agents or visit www.seadream.com
-Article courtesy of Seadream Yacht Club
An American travel company magazine has quoted the experience of an Australian couple aboard the 'boutique' cruise ship SeaDream II when it visited the small south-western French fishing town of Port Vendres, citing the reaction of locals to small ships like SeaDream compared with the arrival of mega-liners.
SeaDream Yacht Club will make one of its most unusual voyages ever this year, with mega motor-cruiser SeaDream I sailing 7-nights return from Istanbul to five of Bulgaria, Romania and the Ukraine’s most historic ports. And it will be possible to add a 7-night sailing from Istanbul through the Greek Islands either pre or post this unique Black Sea adventure, a 14-night combination that SeaDream Yacht Club believes will prove very attractive to Australians, who already do more 2-week sailings than any other guests. SeaDream I, that carries just 110 guests served by 95 officers and crew, will depart Istanbul on August 23 for Nessebar, a medieval UNESCO World Heritage Site in Bulgaria, followed by Constanta in Romania where they’ve been making wines since the 4th century. She will then sail on to the Ukraine, visiting Odessa founded by Catherine the Great in 1783 and home to Count Leo Tolstoy’s elaborate mansion, medieval Sevastopol where Tolstoy began his career and often referred to as “The Gem of the Crimean Riviera,” and Yalta, the Russian Czars summer retreat and site of the historic meeting of Roosevelt, Churchill and Stalin in 1945. Price starts from US$5868pp twin-share including all 5-star onboard dining, drinks from the bars and wines with lunch and dinner, nightly cocktail hours, all sail and power watersports, a golf simulator, gratuities and port charges. Make it a 14-night odyssey from US$11,272pp twin-share by adding a 7-night sailing to the Greek Islands pre- or post-Black Sea; air is additional. Full details from travel agents or visit www.seadream.com
